As an architect and educator I worry about the intellectual and pragmatic challenges that currently bedevil architectural
practice and pedagogy. There are at least seven design fallacies that in various combinations permeate professional
practice and studio culture at most schools of architecture. Some are self-imposed and tractable; others are less easily
addressed because they are externally driven by the media, technology, globalization and capital. Some are about
form-making; others are about social equity and environmental sustainability. All seven are deeply embedded in our
architectural psyches. Changing them will not be easy, but change them we must if we want to recuperate architecture
and urbanism, as well as invigorate them as a more positive and progressive force in the world.
Keywords : Culture, Typology, Innovation, Media, Place.
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