This paper explores image-making efforts in the city of Doha. A multi-layered critical discussion is employed and articulated
in a number of procedures that include conceptualizing theoretical underpinnings for understanding image making
in terms of contextual and critical approaches, identifying the types of efforts that took place and that are currently
taking place towards image making, mapping the contextual and critical approaches on actual examples from the city,
and examining the printed media by conducting a content analysis study of two widely acknowledged magazines in an
attempt to answer the question of how the country wants to portray its capital city through image-making to the global
community. The results of this exploration convey a commitment toward image making, presenting an image of Doha
as an emerging international hub. The paper concludes by arguing for the need of critical consciousness in response
to that fact that image making practices in Doha continue to subdue the profession to client aspirations through oversimplified
imaging while ignoring the professional discourse that scrutinizes the quality of those images and the meanings
Keywords: Doha, Image Making, Globalization, Architectural Identity, Printed Media.
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